BERJANGusa is a distributor of fine fragrances and skincare from France. I am the Sales Manager here and I love this job. I am constantly being introduced to some of the finer things in the beauty world. Ladies, how lucky is that? BERJANGusa is fortunate in that we are known by those in France to be the distributor to work with in the United States. And, as we all know, the europeans are the leaders when it comes to the beauty industry as a whole.Needless to say, the first time I came home and told my husband that I have this beautiful line of skincare for men called NICKEL Skincare for Men he says to me, "Honey, you know I don't use stuff like that! I am a guy, you know, it's just not a guy thing - you have to understand! I don't use skincare products and you're not going to get me to either so you can forget about it."
Well, looking back on that conversation is just so funny to me now. But, back then, I thought to myself - so this is what I am going to have to contend with. Hmmmmmm. A challange. And I started out to prove to him. . . no, to prove to myself that NICKEL is worth even my husband's attention. And, I figured that if I can get him to give it a chance and he ends up loving it then I know that I can do the same for others out there who feel the same way as he did! If you want to find a line that that you will love then read on because my husband is now one of NICKEL's greatest fans and I am about to explain why!
These days, as was so in the days of old, men are macho. Right? Well, I hate to break it to you macho men out there but you already do have some sort of routine that you do to get yourself ready. That routine is what we will call your regimen. Your regimen, guys, is the process that you do when you are taking care of yourself. What are you doing to take care of yourself? The majority of you are doing your hair (at least combing or brushing it), washing your face, shaving, and maybe some of you are actually moisturizing your skin or using an after-shave! The products that you are using to do those are skincare products. So, you see, you do have a skincare regimen already! Some of you do more than others but it's not so bad to admit it now that you know what it means! Beauty is in a man's world and it's a growing phenonemon taking on the name of meterosexual.
More and more I am noticing that men are really starting to take better care of themselves. And it isn't just on their wedding day. They have always been out there getting their hair cuts but these days men are even going to the spa. In fact, there are actually spas now that are only for men like the NICKEL Spas in San Francisco, New York, London, Paris. If you look at the menus that the spas have to offer you will see massages for men, facials, back-facials, waxes, shaves and more. So what kind of products are they using and why?
Well, to make a product that is successful product for men you need to take some key things into consideration. You need to understand men! Men are loyal. Once they find a product that they like they are far more likely to stick with it than a woman. As well, they are very likely to try other products in a line that they have had a successful experience with. Men also like a one-step process. That's right, just one. It's not that they can't do it but that most guys won't do it. For a man's skincare the directions should be - put it on leave it on or - put it on and take it off. A man should not have to get up any earlier to take good care of himself. Whatever products he chooses should easily integrate into his regular routine.
I also like to take into account that men love instant results. (can you tell that I live with a man!?) Women tend to give products a longer chance to prove themselves. But, for a man, it's instant results or the abyss (trash, drawer, whatever). If it tingles or does anything that he can feel - even better! After using a product if he can feel and/or see that it works then we are in business.
Who better to make a man's skincare line than Phillipe Dumont! Phillipe is who you can thank for creating NICKEL Skincare for Men and wow did he create a fabulous product line! What makes Nickel such a great line? It was tailored for men to begin with. Everything is easy to use, using words that any man can understand. Most of the products in the line tingle, tighten or ease, letting the user know that it is working right away. And best of all, you see instant results, completing the equation of a successful product line for men.
Let's take for example NICKEL's Morning After Rescue Gel. Listen to the words - Morning After Rescue Gel. It's a shock-treatment for the face, for those times when the man needs a rescue. Maybe the rescue is from the night before, maybe it's from what is to come! The main ingredient is Coffee-berry extract. It gives the user a jolt of caffine which wakes up the tired-looking skin and adds just a bit of moisture and a fragrance that is beautiful and masculine yet not over-powering. The Morning After Rescue Gel is NICKEL's signature product. You apply the Morning After Rescue Gel like you would a face lotion. This is a great product for a jolt just before going out for the evening, for waking up in the morning and anytime in between - and be ready for the tingle! Models and celebrities love this product and can't live without it. If you get up early, if you need to jump-start for any reason, look to NICKEL's Morning After Rescue Gel. A great gift for any man, I can think of more reasons to give or use this product than not!
I hope you enjoyed this introduction to Phillipe Dumont's NICKEL Skincare for Men. You can find the line at http://www.nickelskincareformen.com/ and have fun looking. I will be adding information on each of the products in the months to come. Feel free to post if you have questions and comments, I look forward to chatting with you.
